Synesthesia is the production of a sense in relation to another sense or stimulation.
What does a shape sound like? What does a sound look like?
These are the questions that sparked this project. Imagery can call upon our own ideas of the world in a way that provides us with unique experiences. To me this is quite astonishing.
This book, ‘synesthesia’ aims to connect these sensory experiences with recognizable ideas and within those ideas, developnew understanding.
↓↓ Inside the book ↓↓
Each chapter is dedicated to a different form of synesthesia. Whether it’s a sound, a shape, or a color, It’s organized in way so the viewer can experience these semiotic relationships.
90% of the content here was created by me. Aside from works of art by Max Volkman, I intended to create this book by putting designer as author.
Maybe - Identity
(M A Y B E) is an independent clothing brand created in 2018.
Using an order fulfillment service, I applied a business model that required no initial overhead cost.
With the aesthetics themselves, I wanted them to take after 90’s skateboarding companies wherein the message, attitude and culture surrounding the brand are most important in establishing consumer relationships and brand ethos.
Here, with the company logo, merchandise, look book, and website, the attitude of “MAYBE” is intended tofeelloose, unsure, and arbitrary. That is where we embed our message.
Bit Palette is a San Francisco based web-consulting agency who focuses on,
“create(ing) meaningful and compelling experiences so visitors turn into customers”.
The company, as they write,
“build(s) websites that are an extension of your brand”.
“work with entrepreneurs who seek excellence”.
This re-brand is focused on using visual metaphors that are embedded in the company name in order to create prominent brand aesthetics that are recognizable as cohesive system.
With this branding project I wanted to utilize a modular template based around the terms “palette” and “bit”. Each phrase essentially being a visual queue to an idea that can be either combined or separated while also still representing of the original concept.
From here we have a whole bag to reach into and grab unique items that characterize the identity of the company.
Through traditional branding materials such as business cards and stationary systems I attempted to demonstrate an array of playfulness and diversity amongst the objects.
Personalized graphics and colors define different employees and job titles while envelopes and sticky notes provide a stable graphic environment to bounce ideas off of.
This brochure pulls together all the graphical ideas in order to create a cohesive promotional piece that showcases the energy and aesthetic quality of the brand.
Rico - Font
This combination of playful and nuanced forms is intended to communicate messages that are as contemporary as they are nostalgic. My goal with typeface development is to develop something familiar yet new and interesting.
This typeface is a “display font” consisting of only one weight. It originated from experiments in geometric letterform design.
After forms started to develop, the font itself began to take shape.
Mixing traditional letterforms with playful imagery, we get characters like this ‘Y’.
Here are some examples of how this playful typeface may be seen.
QUIP - UX/UI
A phonetic abbreviation for quick parking - Quip is a UX project focused on creating better management of larger metropolitan areas,
QUIP is a new system for parking as well as a broader proposal relevant to city planning, traffic relief, and of course, time-management.
Pictured here is a graphical branding system that operates as a mobile app but could be extended well past the simple graphic into a larger system that is universally integrated.
Staring with the home menu. My goal is to design something that works without hesitation. The user knows where to click, and where they’re headed once they make that decision.
Each interface is intended to guide the user through navigation, specification, and duration so the customer to find the ideal spot, in the ideal location, for the ideal amount of time.
The way applications like “Waze” utilize GPS technology with user data is a great starting point for integrating a parking system that is intuitive and efficient.
The yellow dots are available spots relative to user location and parameters.
From there they’ll pick a destination and begin navigation.
These “cards” represent what we may know as plastic bank cards, insurance cards, ect. Just as services like Apple Pay are allowing purely digital means of payment, this QUIP card represents the user payment method for parking services.
Whether it’s through a scanner or remote digital methods - this is the vision for the project.
The website is a must-have.
I’m approaching this with the same simplicity while incorporating aesthetically pleasing elements and prioritizing the brand message.
The advertising for QUIP displays tongue and cheek humor in an effort to add light-heartedness to the issue at hand.
The goal is to allow people to respond positively to messages that are more or less based around their own internal monologue.
This final billboard advertisement plays with the aesthetics and messages established in the brand in a minimal and effective way.
Virus - Application
Mobile app concept with font end wireframe/design.
Takes recorded input sound and synthesizes it into fully playable music notes. Essentially a synthesizer that can operate within a handheld application.
↓↓ The main application screen ↓↓
This is where one would record, adjust start and end times, and then make minor adjustments.
↓↓ The keyboard ↓↓
Play notes and begin to create melodies in addition to adjusting the sound more through LFO’s and EQ’s.
↓↓ The looper screen ↓↓
This part of the application is used to play a sequence of music that will then continue to be looped over a period of time.
↓↓ The pause screen ↓↓
Features recently created sounds, save/delete, and export.
↓↓ The export screen ↓↓
Allows for control over file size and type, location of save, along with length of overall audio clip.
For this application I had created the entire wireframe in Adobe XD and developed all the sonic counterparts in Ableton Live.
All of this was then used to created a presentation that represented the vision of the project along with the logistics that were involved.
Sample-based synthesis, also called granular synthesis, has been rising to popularity in recent years. It will be interesting to see how we can push this idea forward.
Pastor - Packaging
With Pastor’s previous designs being a bit more subdued and minimal, I wanted to create something eye-catching and compositionally dynamic.
I attempted to use the space on the label to elicit something kinetic rather than static.
With the use of post-modern aesthetics, my goal was to provide adequate contrast against more traditional wine label designs that may appear side by side these.
Here you’ll find a varied selection of album art concepts that I like to create whenever I get the chance to. Some were used, some were not.
Misc. posters created intermittently. Most for no specific reason - others for events and for people. Thank you.