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 With this branding project I wanted to utilize a modular template based around the terms “ palette ” and “ bit ”. Each phrase essentially being a visual queue to an idea that can be either combined or separated while also still representing of the original concept.    From here we have a whole bag to reach into and grab unique items that characterize the identity of the company.  ↓↓
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 Through traditional branding materials such as business cards and stationary systems I attempted to demonstrate an array of playfulness and diversity amongst the objects.     Personalized graphics and colors define different employees and job titles while envelopes and sticky notes provide a stable graphic environment to bounce ideas off of.    ↓↓
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 This brochure pulls together all the graphical ideas in order to create a cohesive promotional piece that showcases the energy and aesthetic quality of the brand.  ↓↓
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